All posts by avanzar

BlackBerry KEYone gets price cut in UK

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If you are in the UK, and are planning to purchase the BlackBerry KEYone, you’ll be glad to know the device is currently available at discounted rates in the country. Specifically, retailer Carphone Warehouse has the phone listed on its website for £449.

That, if you compare is a discount of £50 given that the phone usually goes for £499. A quick look at KEYone listings on other retailers reveals only Carphone is currently offering this discount.

The deal is available on the SIM-free version. No information on when the offer ends. For more details, head to the Source link below.

Source | Via

Samsung Galaxy Note 4 and Note5 getting new update

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A new update has started hitting the Samsung Galaxy Note 4 smartphone. Arriving as version N910FXXS1DQG5 and weighing in at 200MB, it’s a security update that brings along Android fixes for the month of July.

Aside from the latest security patch, some other minor changes are also included in the update, which is currently hitting units in Europe.

Meanwhile, the Galaxy Note5 has also started getting a new update. Currently rolling out to T-Mobile units in the US, the update arrives as version N920TUVS4EQG1 and weighs in at 24.39 MB. As for changes, while officially, T-Mobile says the update brings along system improvements, reports say July security patch is included.

Via 1 2 | T-Mobile

Strava's new Premium perks will insure your phone while you ride

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LC via Getty Images

Strava makes a popular tracking app for workout warriors, however many cyclists have questions about whether its $60 per year (or $8 per month) Premium package is worth the cost. Features already include personalized feedback, analysis and more, but if that’s not enough it’s adding new Perks. Those include discounts on things like shoes from New Balance, body wipes, energy gels, coaching services and so on. The most interesting perk, however, is from Sundays Insurance, which will reimburse the cost of your device — up to $600 — if it’s damaged in an accident while you’re recording data with Strava.

It covers other things too, like $50 for a taxi in case of an accident or breakdown, and you’ll want to read the terms & conditions (PDF) carefully to see exactly what it covers, but it’s an unusual benefit for an app subscription. Add-ons like bike or travel insurance can be purchased separately, and as Bicycling.com points out, there are other insurers available for your ride like USA Cycling, which charges $50 per year.

 

 

YouTube TV now available in more locations in US

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Last month, Google announced that its YouTube TV service will be launched in more US markets in near future. Inline with that, the streaming video service is now available in a total of 10 new locations.

These locations include Dallas-Fort Worth, Washington D.C., Houston, Atlanta, Phoenix, Detroit, Minneapolis-Saint Paul, Miami-Fort Lauderdale, Orlando-Daytona Beach-Melbourne, and Charlotte.

There’s a free, 1-month trial before you start paying – the service costs $35/month. For the uninitiated, YouTube TV delivers live TV from major broadcast networks such as ABC, CBS, FOX, and NBC, alongside “popular cable networks”.

Source | Via

T-Mobile's LG V10 starts getting Nougat update

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T-Mobile has started pushing out a new update to LG V10 units on its network. Weighing in at 1366 MB and arriving as software version H90130b, it’s a major update that brings along Android Nougat (version 7.0).

In addition, the update also includes an E911 timer fix as well as some software and stability-related fixes. As is usually the case with OTA roll outs, it might take time for the update notification to pop up on your handset’s screen.

Source | Via

Stephen Colbert slept in the bed at the center of the pee tape

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The alleged Trump pee tape is talked about in hushed tones across every newsroom of two or more people in America. But aside from the salicious details in a leaked dossier, no-one knows much about the circumstances surrounding the events that ALLEGEDLY transpired one night in the Moscow Ritz.

In an effort to dig a little deeper, fabled late-night investigator Stephen Colbert hopped on a plane to Russia and into his jammies, and examined the one concrete detail from the dossier: the location.

As part of Colbert’s Russia Week, he decided to check out the Presidential Suite in the Moscow Ritz-Cartlon hotel. In case you’re wondering what all this is about, take a second to read through the relevant paragraph from the dossier:

The report, written by a former British spy, lays out allegations (that have not been confirmed) about how Russian authorities gathered “kopromat” on Trump. It specifies that Trump was at the Ritz-Carlton and stayed in the Presidential Suite, so that’s where Colbert went to snoop.

There’s not much else to say that Colbert doesn’t cover in his clip, so if you’ve ever been curious about the precise setting of the ALLEGED activities, dive on in.

Android Wear 2.0 update starts hitting smaller ZenWatch 2 units as well

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Just a few days after the ZenWatch 2 (1.63″) started getting the Android Wear 2.0 update, the smaller variant (1.45″) has also begun receiving it.

A quick look at the Android Wear 2.0 FAQ thread on official Google Forums reveals that the ZenWatch 2 (1.45″) is now in the list of wearables that the company says have already received the update.

The following screenshot shows the complete list:

So now, the only wearables that are compatible, but haven’t received the Android Wear 2.0 update yet are the Moto 360 Sport and LG Watch Urbane 2nd Edition LTE. There’s, however, currently no information on exactly when the update will arrive for these watches.

Source | Via

'Minecraft' novel by 'World War Z' author is now available

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Microsoft

As strange as it sounds, Minecraft got the novelization treatment, and the final product is now out for purchase. The good news is that the Mojang team put Microsoft’s millions to good use by commissioning Max Brooks, author of the apocalyptic zombie novel World War Z. Minecraft: The Island apparently tells the story of a hero who got stranded on a mysterious island and ends up unraveling its secrets.

When the book was first announced, Mojang’s Marsh Davies described it as a “cuboid Robinson Crusoe, but madder: a hero stranded in an unfamiliar land, with unfamiliar rules, learning to survive against tremendous odds.” In the book, the cuboid hero will face hunger, the elements and, yes, zombies that roam the island at night.

Del Rey, the publishing house in charge of the project, called the book the launch of a series when the partnership with Brooks was revealed, so this might be the first of many. If you’re curious and looking for something to read for the weekend, you can get a copy right now from Microsoft’s Books store.

 

 

The first trailer for Will Smith’s $100 million Netflix movie is here

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A few days ago, Netflix declared war on cinemas (more or less) by announcing that it has some 40 original motion pictures in the works. These movies will be released online on the date of their theatrical debut — that is, if theaters are even going to bother showing them. Now, the first trailer of Netflix’s most expensive original film to date is already out.

Starring Will Smith and Joel Edgerton, the $100 million Netflix movie is directed by David Ayer, whose previous work includes Suicide Squad, Fury, and End of Watch.

Bright is a cop movie set in an alternate universe, where humans cohabit the planet with strange creatures. For example, Will Smith’s character has an orc cop for a partner.

The three-minute video released at Comic-Con offers us a good look at this fantasy world, the plot, and the perils cops have to face. It’s like a darker Harry Potter movie, with strange creatures roaming the entire planet.

Bright will premiere on Netflix on December 22nd, right before Christmas, and just a few days after Star Wars returns to cinemas. But rather than having to fight against Disney’s The Last Jedi at the box office, Bright will be available to stream free of charge — that is, you won’t have to pay anything extra on top of your Netflix subscription.

Check out the first trailer for Bright below.

'The Defenders' Comic-Con trailer features punching, heroes

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Stop us if you’ve heard this one before: There’s a threat facing New York, and a few of Marvel’s punch-happy heroes need to clean it up. Based on the new trailer shown tonight at Comic-Con — where, Deadline reports, Netflix screened the entire first episode — the plot of every Netflix Marvel series so far will remain consistent with this eight episode The Defenders mini-series that arrives August 18th.

Of course, fans have quickly devoured most episodes of Daredevil, Jessica Jones, Luke Cage and Iron Fist so far, so putting them all together should flow beautifully. Speaking of Iron Fist, Netflix also announced there will be a season two of the Finn Jones project, which will also feature Misty Knight from the first season of Luke Cage. This plan has been more than four years in the making, and similar to the movie MCU, a grand meetup should close a chapter in overall book — at least until The Punisher debuts.

 

 

The C-RAN (Centralized Radio Access Network) Ecosystem: 2017 – 2030 – Opportunities, Challenges, Strategies and Forecasts

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Centralized RAN or C RAN is an architectural shift in RAN (Radio Access Network) design, where the bulk of baseband processing is centralized and aggregated for a large number of distributed radio nodes. In comparison to standalone clusters of base stations, C RAN provides significant performance and economic benefits such as baseband pooling, enhanced coordination between cells, virtualization, network extensibility, smaller deployment footprint and reduced power consumption. Read the full report http www.reportlinker.com p03575158 The C RAN Centralized Radio Access Network Ecosystem Opportunities Challenges Strategies Forecasts.html Initially popularized by Japanese and South Korean mobile operators, C RAN technology is beginning to gain momentum worldwide with major tier 1 operators including Verizon Communications, AT&T, Sprint, China Mobile, Vodafone, TIM (Telecom Italia Mobile), Orange and Telef nica seeking to leverage the benefits of centralized baseband processing. SNS Research estimates that global investments in C RAN architecture networks will reach nearly $9 Billion by the end of 2017. The market is further expected to grow at a CAGR of approximately 24% between 2017 and 2020. These investments will include spending on RRHs (Remote Radio Heads), BBUs (Baseband Units) and fronthaul transport network equipment. The “C RAN (Centralized Radio Access Network) Ecosystem 2017 2030 Opportunities, Challenges, Strategies & Forecasts” report presents an in depth assessment of the C RAN ecosystem including enabling technologies, key trends, market drivers, challenges, standardization, regulatory landscape, deployment models, operator case studies, opportunities, future roadmap, value chain, ecosystem player profiles and strategies. The report also presents forecasts for C RAN infrastructure investments from 2017 till 2030. The forecasts cover 3 individual submarkets and 6 regions. The report comes with an associated Excel datasheet suite covering quantitative data from all numeric forecasts presented in the report. Topics Covered The report covers the following topics C RAN ecosystem Market drivers and barriers Key architectural components (RRH, BBU and fronthaul) Competing RAN architectures including traditional macrocell base stations, standalone small cells and DAS (Distributed Antenna Systems) Key trends including baseband functional splitting, enterprise RAN, vRAN (Virtualized RAN) Cloud RAN, MEC (Mobile Edge Computing) and RANaaS (RAN as a Service) Fronthaul networking technologies and interface options C RAN deployment models and mobile operator case studies Regulatory landscape and standardization Industry roadmap and value chain Profiles and strategies of over 230 leading ecosystem players including enabling technology providers, radio equipment suppliers, BBU vendors, fronthaul network equipment vendors and mobile operators Strategic recommendations for ecosystem players including C RAN solution providers and mobile operators Market analysis and forecasts from 2017 till 2030 Forecast Segmentation Market forecasts are provided for each of the following submarkets and their subcategories Submarket Segmentation RRHs (Remote Radio Heads) BBUs (Baseband Units) Fronthaul Air Interface Technology Segmentation 3G & LTE 5G NR (New Radio) Network Architecture Segmentation Non Virtualized C RAN vRAN Cloud RAN Deployment Model Segmentation Indoor Outdoor Cell Size Segmentation Small Cells Macrocells Fronthaul Transport Network Technology Segmentation Dedicated Fiber WDM (Wavelength Division Multiplexing) OTN (Optical Transport Network) PON (Passive Optical Network) Ethernet Microwave Millimeter Wave G.Fast & Others Regional Markets Asia Pacific Eastern Europe Middle East & Africa Latin & Central America North America Western Europe Key Questions Answered The report provides answers to the following key questions How big is the C RAN opportunity What trends, challenges and barriers are influencing its growth How is the ecosystem evolving by segment and region What will the market size be in 2020 and at what rate will it grow Which submarkets will see the highest percentage of growth How can C RAN facilitate the management of interference and LTE Advanced features such as CoMP (Coordinated Multi Point) What are the benefits and drawbacks of each baseband functional split option How can C RAN reduce the TCO (Total Cost of Ownership) of RAN deployments What are the prospects of wireless fronthaul technologies Is Ethernet a feasible solution for fronthaul networking How big is the market for vRAN Cloud RAN networks How can mobile operators future proof their RAN investments for 5G upgrades Who are the key market players and what are their strategies What strategies should C RAN solution providers and mobile operators adopt to remain competitive Key Findings The report has the following key findings Expected to reach nearly $9 Billion in global spending by the end of 2017, C RAN is increasingly becoming the preferred approach to deploy future mobile networks. The market is further expected to grow at a CAGR of approximately 24% between 2017 and 2020. Small cells are also beginning to be deployed in a C RAN architecture to leverage the benefits of resource pooling and multi cell coordination. This trend is particularly prevalent in the indoor and enterprise segments, with a number of dedicated vendor solutions such as CommScope’s OneCell, SpiderCloud’s E RAN, Ericsson’s Radio Dot, and Huawei’s LampSite. Mobile operators are exploring multiple baseband functional split options for C RAN implementation, as they seek to ease the transition to 5G networks while reducing fronthaul costs. By the end of 2020, SNS Research estimates that vRAN Cloud RAN deployments with virtualized baseband processing will account for nearly 20% of all C RAN investments. Read the full report http www.reportlinker.com p03575158 The C RAN Centralized Radio Access Network Ecosystem Opportunities Challenges Strategies Forecasts.html About Reportlinker ReportLinker is an award winning market research solution. Reportlinker finds and organizes the latest industry data so you get all the market research you need instantly, in one place. http www.reportlinker.com Contact Clare clare reportlinker.com US (339) 368 6001 Intl 1 339 368 6001

View original content:http://www.prnewswire.com/news-releases/the-c-ran-centralized-radio-access-network-ecosystem-2017—2030—opportunities-challenges-strategies–forecasts-300492068.html

SOURCE Reportlinker

http://www.reportlinker.com

Twice the Price Store Announces Grand Opening in New York

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The Twice the Price store, a pop up store that stocks hundreds of items at twice their regular price, is opening its doors for browsing today. This is the first Twice the Price store in the country even though the idea for this one of a kind store has been in the works for months! The new store is located at 69 43 Grand Avenue, Flushing, New York 11378, and will be open from 10 a.m. to 7 p.m.1

Sticker-shocked shoppers will find potato chips, party supplies, boogie boards, makeup mirrors, mops, bottles of water and more – all for twice their regular price. Everyone who stops by the Twice the Price store will have a very memorable shopping experience. The price displays show customers upfront that they’re paying twice as much. Why pay less when you can pay more?

“People ask me how I came up with this genius idea and I told them, ‘If Verizon can charge customers twice as much for four lines of Unlimited, why can’t I?'” said Uncle Danny, owner and president, Twice the Price store. “Did I copy Verizon? No, I was just inspired by their over-the-top pricing and the billions of dollars they’ve made. I wanted to give customers a similar experience in my store. We’ll sell anything for twice the price!”

You might be scratching your head right now…but, this concept is inspired by what the store’s neighbor, Verizon Wireless, is similarly doing: They are hooking wireless customers across the country into paying double for four to five lines of unlimited data. Right now, when a customer switches to Sprint, for a limited time, they can get four lines of unlimited data, talk and text for $22.50 per month per line. Plus, the fifth line is free.2 Verizon’s comparable plan for four lines is advertised at $45 per line: Twice the Price.

So stop by the Twice the Price Store to learn more about how NOT to get “hooked” by Verizon and see the value that Sprint Unlimited Freedom offers.

About Sprint

Sprint (NYSE: S) is a communications services company that creates more and better ways to connect its customers to the things they care about most. Sprint served 59.7 million connections as of March 31, 2017, and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; leading no-contract brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Sprint has been named to the Dow Jones Sustainability Index (DJSI) North America for the past five years. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.

__________ 1 The mock store is a temporary pop up created by Sprint where customers can browse. Items are not available for purchase. The store is open on 07/21/17 only. 2 Savings until 9/30/18; then $60/mo. for line 1, $40/mo. for line 2 & $30/mo. for lines 3-5. Savings compared to unlimited rates for 4 lines as of 7/20/17. Carrier features & int’l. options differ. Includes unlimited talk, text & data. HD video streams at up to 1080p, music at up to 1.5Mbps, gaming streams at up to 8Mbps. Data deprioritization during congestion. MHS, P2P and VPN reduced to 2G speeds after 10GB/mo. Pricing shown with $5/mo./line AutoPay discount applied w/in 2 inv. Excludes taxes, surcharges and roaming. See respective carrier websites for plan details.

Apple se distance de l'application évènementielle de marque blanche, créant une opportunité « tout au vainqueur » ; DoubleDutch s'apprête à gagner

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DoubleDutch, Inc., le plus grand fournisseur mondial de solutions de Live Engagement Marketing (LEM), a fait sa d claration la lumi re d’une annonce d’Apple qui change la donne, dans le cadre de la conf rence WWDC de cette ann e. DoubleDutch accueille et se r jouit d’un nouveau changement de r glementation et de distribution qui forcera l’industrie des applications v nementielles moderniser la fa on dont elle livre le logiciel, r unissant de nombreuses applications mobiles publi es en une application portant la marque d’un seul fournisseur.

Lawrence Coburn , PDG de DoubleDutch, a déclaré, « Nous savions que le bon modèle ressemblait plus à Slack ou Gmail – une application unique, sécurisée, contenant tous les réseaux des clients, cloisonnée de façon sécuritaire entre les groupes et les équipes, tout en étant profondément personnalisée pour chaque compte. »

Le changement de politique d’Apple a donné un coup de pouce à une industrie qui, au final, sera avantageuse pour les propriétaires d’évènements et les fournisseurs de technologies évènementielles. Dans lehttp://doubledutch.me/blog/event-tech-giant-step-forward-help-from-apple billet publié aujourd’hui, jeudi 20 juillet à 10 h 00, par M. Coburn, il mentionne, « Les avantages de cette architecture sont multiples : une découverte d’applications simplifiée favorisant l’adoption et l’engagement, la capacité à fournir une fonctionnalité inter-évènements, l’occasion de déployer efficacement des mises à jour de fonctions (ou des patchs de sécurité), et l’occasion de livrer de la valeur pendant toute l’année, pour n’en nommer que quelques-uns. »

Bien que cette transition représente certainement un changement majeur pour l’industrie des applications évènementielles, les expériences personnalisées pour chaque évènement ne vont pas disparaître. Il appartiendra à des fournisseurs tels que DoubleDutch de valider ces expériences de marque profondes au-delà de l’icône de l’application, et de fournir les fonctions transformationnelle et la fonctionnalité validées par Universal Event Apps.

Comme Coburn l’indique dans son billet, « Le marketing moderne …..consiste à fournir une personnalisation de masse en restant à l’écoute des signaux comportementaux et en réagissant de façon appropriée…. Le concept appelé Live Engagement Marketing […]  et les principes de LEM ne seront que renforcés par l’adoption accrue et l’engagement prolongé d’un monde « Universal App ».

À propos de DoubleDutch

DoubleDutch a pour mission de libérer la valeur commerciale des connexions humaines en étendant la puissance du numérique aux expériences en temps réel. La plateforme DoubleDutch Live Engagement gère des évènements, des conférences, et des foires commerciales pour plus de 1700 clients pari lesquels Akamai, LinkedIn, BlackRock, Bosch, Novartis et UBM. La société a été nommée l’une des 500 Sociétés connaissant la plus forte croissance en Amérique du Nord par Deloitte, l’une des 100 Meilleures sociétés privées par AlwaysOn OnMedia, et l’une des 10 Meilleures sociétés pour lesquelles travailler à San Francisco par Forbes. DoubleDutch est basée à San Francisco avec d’autres bureaux à Phoenix et Portland aux États-Unis, et une présence mondiale à Amsterdam et Londres.

Contact de presse: Jennifer Donegan jdonegan(at)doubledutch(dot)me Direct: +1.628.220.3662

 

SOURCE DoubleDutch

http://doubledutch.me

Apple neemt afstand van White Label Event-app, waardoor een Winner Takes All-gelegenheid gecreëerd wordt; DoubleDutch is bereid om te winnen

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DoubleDutch, Inc., de wereldwijde toonaangevende leverancier van Live Engagement Marketing (LEM) oplossingen, heeft in het kader van een baanbrekende aankondiging van Apple tijdens de WWDC conferentie, een verklaring afgegeven.� DoubleDutch stemt in met, en is enthousiast over een nieuwe regelgeving en distributieverandering die de sector voor evenementen apps zal dwingen om hun manier van software levering te moderniseren, waarbij een veelvoud aan uitgebrachte mobiele apps samengebracht zal worden in n enkelvoudige merkgebonden mobiele app.

Aldus Lawrence Coburn , CEO van DoubleDutch “We wisten dat het juiste model meer leek op Slack of Gmail – een enkelvoudige, veilige app met alle klantnetwerken, veilig opgesplitst tussen groepen en teams, maar toch met vergaande aanpassingen voor elk account.”

Apple’s beleidswijziging heeft de sector aangespoord, wat uiteindelijk gunstig zal zijn voor deelnemers, evenementhouders, en technische leveranciers voor evenementen.  In Coburns blogpost, dat vandaag donderdag 20 juli om 10 uur gepubliceerd werd, zegt hij verder, “Er zijn veel voordelen verbonden aan deze architectuur, waaronder een eenvoudigere app-ontdekking wat grotere aanname/betrokkenheid tot gevolg zal hebben, de mogelijkheid om een evenement-overbruggende functionaliteit te bieden, de mogelijkheid voor een functionaliteit om efficiënt updates (of beveiligingspatches) te implementeren, en de mogelijkheid om het hele jaar door waarde te kunnen leveren.”

Hoewel deze overgang zeker een grote verandering is voor de event app-sector, zullen de gepersonaliseerde ervaringen voor elk evenement zeker niet verdwijnen. Leveranciers zoals DoubleDutch zullen er verantwoordelijk voor zijn om deze diepgaande merkgebonden ervaringen te activeren voorbij het app-pictogram, en om transformerende eigenschappen en functies te leveren die door de universele evenementen-apps mogelijk gemaakt worden.

Zoals Coburn in zijn blogpost schrijft, “Moderne marketing…..draait om het leveren van massa-personalisatie door te luisteren naar gedragssignalen en door hierop op gepaste wijze te reageren…. Een concept dat bekend staat als Live Engagement Marketing […]  en de beginselen van LEM zullen alleen maar versterkt worden door de hogere mate van aanname en de langere betrokkenheid van een universele app-wereld.”

Over DoubleDutch

DoubleDutch’s missie is om de zakelijke waarde van menselijk contact te ontsluiten door live-ervaringen te verbeteren door middel van de kracht van digitalisering. Het Live Engagement-platform van DoubleDutch ondersteunt evenementen, conferenties, en vakbeurzen voor meer dan 1.700 klanten waaronder Akamai, LinkedIn, BlackRock, Bosch, Novartis en UBM. Het bedrijf is uitgeroepen als een van Deloitte’s 500 snelst groeiende bedrijven in Noord-Amerika, een van AlwaysOn OnMedia’s 100 beste particuliere bedrijven, en een van Forbes’ 10 meeste gewilde bedrijven in San Francisco om voor te werken. DoubleDutch is gevestigd in San Francisco met kantoren in Phoenix en Portland en een wereldwijde aanwezigheid in Amsterdam en Londen.

Contactpersoon voor de pers: Jennifer Donegan jdonegan(at)doubledutch(dot)me Direct: +1.628.220.3662

 

SOURCE DoubleDutch

http://doubledutch.me

Apple stellt White Label Event App ein und schafft so eine Winner-takes-all-Chance, die DoubleDutch entschlossen ist zu ergreifen

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SAN FRANCISCO , 21. DoubleDutch, Inc., der weltweit f hrende Anbieter von L sungen im Bereich Live Engagement Marketing (LEM), hat angesichts einer wegweisenden Ank ndigung von Apple auf der diesj hrigen WWDC Konferenz Stellung bezogen.� DoubleDutch ist in bereinstimmung mit und begeistert von einer neuen Regulierung und Distributions nderung, welche die Event App Branche dazu zwingt, die Art der Bereitstellung von Software zu modernisieren, indem viele ver ffentlichte mobile Apps in einer einzigen mobilen Marken App von einem Anbieter zusammengef hrt werden.

Lawrence Coburn , der CEO von DoubleDutch kommentierte: „Wir wussten, dass das richtige Modell eher wie Slack oder Gmail aussehen würde – eine einzige, sichere App, die alle Kundennetzwerke einschließt und sicher zwischen Gruppen und Teams abgetrennt ist, aber dennoch ganz individuell auf jedes Konto angepasst ist.”

Apples Strategieänderung hat einer Branche einen Anstoß gegeben, der letztlich für Teilnehmer, Event-Besitzer und Event-Tech-Anbieter von Vorteil sein wird. In Coburns Blogeintrag, der heute am Donnerstag, den 20. Juli um 10 Uhr veröffentlicht wurde, erzählt er weiter: „Die Vorteile dieser Architektur sind vielseitig: einfachere App-Entdeckung, die zu höherer Annahme/Interaktion führt, die Fähigkeit, Cross-Event-Funktionalität zu liefern, die Möglichkeit, effizient Feature-Updates (oder Sicherheits-Patches) bereitzustellen so wie die Chance, das ganze Jahr über Mehrwert zu schaffen, um nur einige zu nennen.”

Während diese Umstellung sicherlich eine große Veränderung für die Event-App-Branche darstellt, werden die personalisierten Erfahrungen bei jeder Veranstaltung beibehalten. Es wird die Aufgabe von Anbietern wie DoubleDutch sein, diese äußerst markengeprägten Erfahrungen über das App-Icon hinaus zu ermöglichen und die von Universal Event Apps implementierten Transformationsfunktionen und Funktionalitäten zu liefern.

Wie Coburn in seinem Blogpost schreibt: „Beim modernen Marketing … geht es um die Bereitstellung von Massenpersonalisierung, indem Verhaltenssignale wahrgenommen werden und angemessen darauf reagiert wird … Ein Konzept, das als Live Engagement Marketing bekannt ist […], und die Prinzipien von LEM werden allein durch die höhere Annahme und längere Interaktion einer Universal-App-Welt gestärkt werden.”

Informationen zu DoubleDutch

Die Aufgabe von DoubleDutch besteht darin, den geschäftlichen Wert von menschlichen Kontakten zu entschlüsseln, indem die Leistung der Digitalität in Live-Erfahrungen integriert wird. Die DoubleDutch Live-Engagement Plattform unterstützt Veranstaltungen, Konferenzen und Messen bei mehr als 1.700 Kunden wie Akamai, LinkedIn, BlackRock, Bosch, Novartis und UBM. Das Unternehmen wurde ausgezeichnet von Deloitte als eines der 500 am schnellsten wachsenden Unternehmen in Nordamerika, von AlwaysOn als eines der OnMedia Top-100 Privaten Unternehmen und von Forbes als eines der 10 Hot Unternehmen in San Francisco . DoubleDutch hat seine Unternehmenszentrale in San Francisco und weitere US-Büros in Phoenix und Portland. Seine weltweiten Vertretungen befinden sich in Amsterdam und London .

PRESSEKONTAKT: Jennifer Donegan jdonegan(at)doubledutch(dot)me Direkt: +1.628.220.3662

 

SOURCE DoubleDutch

http://doubledutch.me